Tier-1 Developers Focusing on Peripheral Zones Over Central Bangalore
In recent years, Bangalore’s real estate growth pattern has witnessed a notable shift. While central locations such as MG Road, Indiranagar, and Koramangala once dominated the property market, there is now a visible preference among Tier-1 developers for the city’s peripheral zones. This change is driven by multiple factors, including better infrastructure planning, lower congestion, and evolving lifestyle preferences.
One such rapidly developing region is Shettigere, located in the northern part of Bangalore, near the Kempegowda International Airport. With improved connectivity and strategic land availability, projects like Godrej MSR City have emerged as ideal examples of how urban expansion is reshaping residential priorities.
Reasons for the Shift from Central to Peripheral Areas
Limited Land Availability in the Core City
Central Bangalore has matured over the decades, leaving limited room for large-scale development. Scarcity of open plots and high land costs make it challenging for developers to undertake expansive residential or mixed-use projects. In contrast, peripheral areas offer larger land parcels that are more suited for township developments.
Improved Infrastructure and Connectivity
Government-led infrastructure initiatives, such as the expansion of highways, metro rail connectivity, and the proposed Peripheral Ring Road, have significantly improved access to outer zones. In areas like Shettigere, the proximity to the airport and arterial roads such as NH 44 make it a strategic investment corridor.
Growing Demand for Self-Sustained Communities
Modern homebuyers increasingly look for integrated townships that offer open spaces, amenities, and sustainability features. Tier-1 developers are responding to this by designing master-planned communities in peripheral regions. Godrej MSR City is a reflection of this trend, combining thoughtful urban design with accessibility and modern infrastructure.
Competitive Pricing and Long-Term Appreciation
Peripheral zones offer competitive entry prices compared to the saturated central markets. This pricing advantage appeals to both end-users and investors, particularly when coupled with the potential for high capital appreciation due to ongoing infrastructure development.
Shettigere: A Strategic Suburban Growth Node
Located in North Bangalore, Shettigere is fast becoming one of the city’s prominent residential and commercial hubs. The region benefits from its close proximity to the international airport, the KIADB Aerospace SEZ, and various logistics and warehousing developments. It is also supported by future-ready civic planning, making it a viable destination for long-term investment.
Developments like Godrej MSR City are leveraging this locational advantage by offering well-connected, sustainable housing solutions. Designed to fulfil the preferences of modern families, the project incorporates green spaces, efficient resource management systems, and a range of community amenities.
Established developers bring credibility, compliance with regulatory norms, and a strong focus on design and quality. Their entry into peripheral areas also boosts overall development by attracting commercial activity, improving public services, and enhancing real estate values. As they continue to invest in emerging locations, these zones evolve into complete urban ecosystems.
The growing emphasis on Bangalore’s peripheral zones marks a strategic evolution in the city’s real estate dynamics. With increasing congestion and cost in central areas, Tier-1 developers are focusing on locations like Shettigere to create scalable, integrated, and future-ready communities.
Projects such as Godrej MSR City represent this forward-looking approach, where thoughtful master planning, accessibility, and infrastructure come together to define the next phase of urban living in Bangalore. This trend is expected to gain momentum as more homebuyers and investors look beyond the core city for value and lifestyle.
